In this blog we are going to highlight the top 10 ways business intelligence can improve your current business and help you to take more informed, more effective business decisions.

Business Intelligence tops the chart of analytics. But hang on, do you really know how BI is helping your business? Or you are just following the trend?

BI can help your business improve its competitive edge with the effective use of data by turning it into actionable information.

As we already discussed, BI can integrate your entire business into one centrally managed solution, which can also include customer insights. Customer data from CRM, email marketing, social media campaigns, and website engagements can be tracked in your data management platform. All can be monitored from a unified dashboard. allowing you to keep a holistic view of your customers and their interactions with your business.

The traditional marketing methods are slowly being replaced by applications, social media tools, analytics, AdWords campaigns and emails. BI is crucial in helping businesses calculate the ROI of their marketing initiatives. Business intelligence can produce analytical reports based on information and facts, rather than assumptions or gut instinct. BI can provide you with working insights into your organisation.